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Digital Marketing

The Significance of Backlinks in Digital Marketing Strategies

Backlinks, also known as inbound or incoming links, play a pivotal role in shaping the success of digital marketing strategies. These links are hyperlinks from one webpage to another, and their significance extends beyond mere web navigation. In the realm of digital marketing, backlinks serve as powerful endorsements, enhancing a website’s credibility, authority, and search …

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Social Media Marketing(SMM): Connecting, Engaging and Growing

Social Media Marketing (SMM) is like a digital playground where businesses and individuals meet, interact and build relationships. It’s all about using social media platforms to promote products, services and ideas. Let’s break it down in simple terms. What is Social Media Marketing? Imagine you have a lemonade stand. Instead of telling people about it …

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Search Engine Optimization (SEO): Making Your Website Shine Online

Search Engine Optimization (SEO), is like the magic wand that helps your website get noticed on the internet. Imagine the internet as a gigantic library, SEO is the tool that help your website become the favorite book on the shelf. What is SEO? SEO is a set of strategies and techniques that make your website …

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